David Crystal

Professor of Linguistics, University of Wales, Bangor

Speaker at the session: Search Engine + Intelligence=Sense Engine David Crystal is Honorary Professor of Linguistics at University of Bangor, Wales and Director of Research at Crystal Semantics. He has written more than 100 books on language, and is the creator of the 'sense engine' approach to online search, which finds applications in semantic targeting.

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    About the session

    Search Engine + Intelligence=Sense Engine

    Learn how to optimize online advertising

    SPEAKER: David Crystal, (UK), Professor of Linguistics, University of Wales, Bangor
    MODERATOR: Tim Frank Andersen (DK), direktør, In2Media

    Achieving maximum relevance effectively is still a primary goal of online search. In this talk, David Crystal explains the origins of his linguistics-based ‘sense engine’ approach and reveals how it can optimize online advertising. New media presents fresh semantic challenges, such as the concern to avoid ad misplacement and the importance of cultural translation. David Crystal will show you how to embrace

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