The Social Shift – It’s a Whole New World Out There!

Web 2.0 has emerged as a global movement and has had an influence on all aspects of our lives, introducing new values and social dependencies that are disrupting the way brands and media engage audiences.

SPEAKER: Tariq Krim (F), founder, Netvibes
MODERATOR: Nikolaj Nyholm (DK), Managing Director, Polar Rose

In this session, Tariq Krim will share his vision of what Web 2.0 and the social web really mean for companies, brands and media, and how they can initiate a social shift of their very own to embrace social media. What are the rules of survival? And what does it take to be truly relevant? Tariq Krim will also discuss the best practices he used to build Netvibes into a global Web 2.0 service – establishing the widget economy – that is now used by millions of people in 150 countries.