Peter Leyden

founder, Next Agenda Project

Peter Leyden just finished a period as director of the think tank, New Politics Institute. He was previously managing editor at Wired Magazine, and director of Global Business Network’s pioneering think tank. He has also worked as a journalist, a special correspondent for Newsweek in Asia, and is co-author of ‘The Long Boom’ and 'What's Next’.

The Obama Moment – How New Media Changed Politics

In less than a month the next president of the USA will be elected. This session will take you behind the scenes of Barack Obama’s New Media-driven presidential campaign.

SPEAKER: Peter Leyden (US), head of Next Agenda Project
MODERATOR: Martin Krasnik (DK), journalist, Weekendavisen

Peter Leyden believes that Barack Obama’s political campaign has lead to the birth of a new kind of politics. He understands this change as a series of paradigm shifts in fund-raising – from the wealthy few to the middle class many, shifts in organizational models – from top-down to bottom-up, and shifts in the use of media – from old broadcast media to new social media. Hear Peter Leyden explain what is happening from his unique vantage point that provides understanding of both technology and politics.

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