Peter Hirshberg

Chairman of the Executive Committee & CMO, Technorati

Peter Hirshberg has led emerging media and technology companies at the center of disruptive change for more than 20 years. As chairman and CMO at Technorati, he oversees the company's sales, marketing and business development activities as well as its partnerships with the media, entertainment and marketing industries. Previously, Hirshberg served as Chairman of Interpacket Networks and as Director of Enterprise Markets at Apple Computers for nine years.

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    About the session

    The Rise of the Audience

    What are the challenges as social media become increasingly more disseminated and competitive to traditional mass media?

    Opening keynote of 2007, Peter Hirshberg, talks about the rapid and unexpected ways in which the audience is changing and the implications for both media and brands. His talk covers the transition taking place where customers and audiences become producers and participants as social media turns to rival traditional mass media. Blogs, the changing nature of influence, content as a social medium and how the audience is increasingly in control of the classification and dissemination of information and ideas – it’s the rise of the audience!

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