A Media Company Goes Search!

Search is increasingly important for the media industry since the challenge is more and more to help the user find the right content.

Two years ago the large Norwegian based media group Schibsted moved into the search business when launching the search platform Sesam.no. Join Mikal Rohde in this session to hear why the company decided to go into search, what they have done and how they have succeeded. You will also gain insights into the current adjustments Schibsted are planning to implement and you can learn what it takes to get into the search business.
This session highlights what Schibsted sees as the major challenges in search and where their focus will be in the future.

Related sessions: 
Speaker 2007:  Search – What’s Next?//