Luca S. Paderni

Head of Industry Marketing, Google

Luca S. Paderni is Head of Industry Marketing at Google. He has more than 8 years’ marketing experience with some of the world’s largest brands, including Ferrero, L’Oreal and Prada, working across Italy, France, Switzerland, Spain, and Russia. He has worked at Forrester Research as Research Director for Consumer Markets in Europe, the Middle East and Africa where he became a well-known and often-cited industry thought leader (just Google him to see for yourself...).

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    About the session

    The New World According to Google

    How does advertising adapt to evolving technologies and the empowerment of the consumer?

    SPEAKER: Luca S. Paderni (I), Head of Industry Marketing, Google
    MODERATOR: Martin Krasnik (DK), journalist, Weekend Avisen

    Rapidly evolving technology, intense competition, and market volatility are just some of the strategic challenges advertising on the internet is facing. However, with these challenges also come great opportunities.
    In this session Luca S. Paderni will discuss how advertising should adapt to evolving technologies, and how we can learn from the past to improve the future. He will also take a look at consumer empowerment on the internet and the marketing implications and opportunities arising from this empowerment.

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