F**k It Up and Shake It Out! – Stop Weeping and Start Innovating [2009]

Nothing ventured, nothing gained – this is a key point from this controversial innovation guru and rebel economist.

SPEAKER: Kjell Nordström (SE) Economist, Author & Associate Professor, Stockholm School of Economics

The present economic meltdown is both natural and healthy for the Western society. It forces companies to rethink, optimize and fine- tune their creativity. According to Nordström, companies should take the driver’s seat themselves and wrest control of the development process. In order to stay relevant, traditional media corporations have to take the lead. To cope with the current recession, they should dare to introduce innovative technologies and solutions.

We have more speakers for you at New Media Days 2009 – Take a look here!