Mash-up, Hyperlocality & User-Generated Content

How can media companies fully exploit the potential of the web while at the same time cutting costs on development and maintenance? Hear about the current trends in the construction of internet and mobile sites.

SPEAKERS: Björn Jeffery (SE), Co-founder, Good Old // Christian Lund (DK), Editor & Manager, AOK.dk

Björn Jeffery from Good Old shares his experiences from Sydsvenskan På Näset (www.panaset.
se) – the first full-scale mash-up for the Swedish newspaper Sydsvenska Tidende. The site is a hyperlocal mix of Jaiku, Flickr, Google Maps, WordPress and Sydsvenskans CMS Escenic – all driven by the Nokia E65s Mobile.
The Danish AOK has gained considerable experience in user-generated content (USG) over the last six months by experimenting with the service KBH360. Now AOK are integrating it into a new version of AOK where they combine USG with journalistic content and advertisements.
Learn how the two Scandinavian media companies have chosen to grasp the new opportunities emerging in this new era of the web.

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Mash-up, Hyperlocality & User-Generated Content

How can media companies fully exploit the potential of the web while at the same time cutting costs on development and maintenance? Hear about the current trends in the construction of internet and mobile sites.