YouTube – Riding the Video Wave, Reading the Audience
From Queen Rania of Jordan to Cadbury’s milk chocolate
SPEAKER: Benjamin Faes (UK), Head of Youtube and Display in Google EMEA
MODERATOR: Nikolaj Nyholm (DK), direktør, Polar Rose
Benjamin will speak on YouTube’s role in the changing media landscape. From the Prime Minister of Great Britain and Queen Rania of Jordan to Cadbury’s milk chocolate, YouTube has become an essential means for reaching audiences. With 13 hours of video being uploaded every minute YouTube aims to be at the forefront of technology enabling advertisers to reach their consumers in the most targeted way. Benjamin will demonstrate how companies such as the BBC, CBS and Universal are partnering with YouTube to distribute and track the use of their content whilst testing new advertising formats.