The Internet – not just another medium!

Doc Searls, the Internet guru, author and blogger, talking about the lastest quantum leaps in the fascinating development of the net.

SPEAKER: Doc Searls (US), author, blogger and consultant.
MODERATOR: Clement Kjersgaard (DK), television host and debater, DR

For Doc Searls, the net is not just another medium. It’s a media environment that absorbs traditional media and breaks down the distinctions between them, whether it is the phone and magazines or radio and TV, and creates new forms such as blogging and podcasting. At the same time, the costs of communication and information exchange are falling. This have given tradition media the shock of their lives, because many of them still make their money in old ways, in spite of the fact that the net has opened up new opportunities for earning money.

In the new Internet world, those who only consume are increasingly rare animals, as more and more of us are consumers, producers and providers at one and the same time. Seven years ago in his bestseller ’Cluetrain Manifesto’, Doc noted that markets are conversations. Today he says that: “Markets are also relationships, relationships between people!” How do we go about creating these relationships and getting the full benefit from them? Doc Searls will answer these and many more questions in the first session of New Media Days.