Shawn Gold

Head of Marketing and Content Development, MySpace

Shawn Gold is Head of marketing and content development for the social networking Web site MySpace.com. He has 14 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, MTV and Fox.

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    About the session

    Marketing in a Networked Culture

    Be inspired to get in touch with the consumers in the mediated networked culture and get an insight story on the social networking phenomenon, MySpace, with over 200 million accounts.

    SPEAKER:  Shawn Gold (US), Head of Marketing and Content Development, MySpace
    MODERATOR: Martin Krasnik (DK), journalist, Weekend Avisen

    As choice leads to an even greater fragmentation of the media landscape and consumers gain more and more control over media, brand networking becomes an influential and efficient aspect of the marketing mix.
    This presentation examines and offers insights into the best way to engage with consumers and make meaningful connections, as your audience communicates, connects and consumes media in a networked world.

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