The Search Story, Chapter Two:
“The Media Empire Strikes Back”

A dramatic change has occurred in the world of search. What was once the domain of a few vendors – Google, Yahoo!, and MSN – is quickly becoming the powerhouse of innovation for businesses at large.

SPEAKER: Perry Solomon (US), VP, Business Development & GM, Media Solutions, FAST
MODERATOR: Nikolaj Nyholm (DK), Managing Director, Polar Rose

If chapter one of the search story was about Google – the hub in the Web 1.0 network – chapter two is about the many businesses that will become the new hubs in the post Web 2.0 world. The poster child of chapter two is the modern media company that has begun to use – and needs – search as a business platform. Search helps to engage more effectively with readers and advertisers, to build strong communities and to showcase content in a multi-platform world.
During this presentation we’ll take a closer look at emerging online media models, search opportunities for local media companies, leveraging multimedia content and new media monetization models.

Related session:
Search – What’s Next?