Digital Sense of Direction – From Global Business to Local Underground

Travelling the web or travelling the world; the differences are diminishing. By working collectively, users re-map the physical world online and could be re-wiring businesses along the way.

PANEL: Constantin Peyfuss (DE), Co-founder & Editor in Chief, Unlike.net // Danielle Jørgensen (DK), Project Manager, Getlost.nu // Lisa Sounio (FI), CEO & Co-founder, Dopplr
MODERATOR: Nikolaj Nyholm (DK), Managing Director, Polar Rose

Whether the purpose is business or pleasure, social media tools are put to good use by cosmopolitan citizens navigating their close environments. Add mobile platforms, sensors and GPS to the mix and you have a powerful network of location-based information that could influence a wide range of businesses: Tourism, urban planning, advertising etc.
Come join the social media panellists in a debate on reinventing the traveller, cultural mapping and the possible business implications of online travel.