Love Is in the Air… [2009]

…but can traditional media really learn anything from the mobile adult entertainment industry?

SPEAKER: Julia Dimambro (ES) Founder and Managing Director, Cherry Media

In spite of its taboo status, adult entertainment is worth billions and has always been a key driver of successful business models, which are later adopted by mainstream media. The mobile platform has created new opportunities for wireless stimuli with impulsive content purchases online. Dimambro reveals some of the strategies behind the emotionally-charged industry and shares what lessons the digital media industry can learn in order to improve business models and identify new revenue streams.

We have more speakers for you at New Media Days 2009 – Take a look here!