Engaging the Multimedia Consumer

When NBC universal premiered the movie ‘Wanted’ this fall a new strategy to approach the audience was launched.

SPEAKER: Adam Rymer (US), Senior VP, Digital Platforms – NBC Universal
MODERATOR: Henrik Bo Nielsen (DK), CEO, Danish Film Institute (DFI)

Digital technology has enabled consumers to shift their attention rapidly among many forms of content (movies, music, TV, games). The lines between them have started to blur. At the same time, creative talent has begun to work across multiple content forms. This leads to the question: Does the business model for one of the major studios need to be adjusted to maintain its relevance in the face of such changes?